iso omena

Overview

El centro comercial Iso Omena se encuentra a las afueras de Helsinki, entre los trabajos realizados he trabajado muy de cerca con la estilista y la fotógrafa para luego crear catálogos y publicidad impresa durante todo el año. El último proyecto fue la renovación del logo para celebrar el décimo aniversario del centro. Al llevar este cliente como única directora de Arte he conocido bien el proceso de creación de material de marketing de principio a fin.

Iso Omena is a shopping mall with more than 120 retail stores situated in Helsinki, Finland. While working as senior art director in this accound I created 2 magazines and 2 brochures plus outdoor and print. I also designed the new logo to be more modern and up to date.

About my projects

My duties were broad, since I was the only designer and art director in the account. I worked closely with a photographer, food stylist, hair and make up artist, but I styled the clothes and helped with the scene decoration. Photo retouching, layout and creating print ready materials were other tasks I did.